Clensta Appoints Ashish Mishra As Co-founder And Chief Business Officer

Former Mamaearth senior leader joins personal care brand Clensta as Co-founder and Chief Business Officer.

Personal care brand Clensta has announced the addition of industry leader Ashish Mishra to its C-Suite. Ashish comes on board as Clensta’s Co-founder and Chief Business Officer (CBO), who along with Founder Puneet Gupta, is set to scale the brand to greater heights, the company said on Thursday in an official statement. 

The statement further added that Ashish brings into his new role, a wealth of experience from a career spanning almost two decades. Ashish headed the General Trade, Modern Trade, HORECA, Institutional, International and Alternate and Salons business at Mamaearth (Honasa Consumer Limited). 

Ashish has also been associated with market-leading institutions such as Reliance, Tata Group, VLCC, and Russian Medicom through his extensive career, where he has consistently demonstrated his dynamic and result-oriented approach.

Ashish will head the retail and online sales channels, along with playing a significant role in driving the growth of the International, Institutional, and Alternate channels thereby enhancing the brand’s reach and presence across markets. 

Ashish’s experience in this industry will be instrumental in driving strategic decisions at the company and will also contribute towards the Company’s growth capital raising initiatives, the statement added.

“I am excited to be given this opportunity to work closely with Puneet and his talented team. IIT Delhi-backed Clensta has already disrupted the personal care space with its customer-centric approach and innovative offerings and I am confident that together, we will scale this brand to greater heights in the years to come,” said Ashish Mishra, Co-Founder and Chief Business Officer, Clensta.

Puneet Gupta, Founder, Clensta said, “We are thrilled to have Ashish on board who will add tremendous value to Clensta with his experience as an industry leader for almost 20 years. His rich experience and proven track record of scaling D2C businesses make him an invaluable addition to our team."

Actor Parineeti Chopra recently joined Clensta as an investor, partner and brand ambassador. The company has also secured funding from investors like the Royal Family of UAE, EXIM bank and various other angel platforms.