TAC Raises Rs 100 Crore In Series A Round Led By Sixth Sense Ventures
The funds raised will be used to expand offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around Ayurveda and TAC in the ecosystem
TAC (The Ayurveda Co), one of first and fastest-growing D2C omnichannel Ayurvedic lifestyle brand, has raised Rs 100 crore in its series A funding round from India's largest consumer VC fund, Sixth Sense Ventures.
The funds raised will be used to expand offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around Ayurveda and TAC in the ecosystem. TAC plans to integrate and automate Dosha Consultation-based personalised skin, hair and wellness routines.
The company positions itself as Bharat Ka Ayurveda for the young and restless, popular amongst customers for its bestselling Kumkumadi, Eladi and Methi ranges. The brand has shown unprecedented growth over the past 10 months, growing over 300 per cent, driven by portfolio of 100 unique SKUs with strong omni-channel distributor network across 20+ EBOs, 5,000+ retail touchpoints and online channels. TAC has recently forayed into global markets, starting with MEA region with its Dubai launch.
Shreedha Singh, Co-founder and CEO of TAC, "This series A funding is a significant milestone for TAC and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially millennials and gen Z to make Ayurveda mainstream. We are very excited to have Sixth Sense Ventures onboard, with their expertise in the consumer space, TAC is poised to be the Most Loved Ayurveda brand in the years ahead."
Nikhil Vora, Founder and CEO og Sixth Sense Ventures said, “Though there is a huge clutter of digital-first BPC brands, only a handful have been able to get shelf space in the offline world, where ~90 per cent of the market still resides. Having moved offline early, establishing distribution across offline retail formats and geographies, TAC is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand. Furthermore, with rapid evolution of consumer preferences towards natural, and now Ayurveda-driven, TAC is addressing this with affordable pricing and accessibility across all TGs.”
Around The World
India Aims To Launch A Global Initiative On Digital Health: Mandaviya
The global initiative aims to converge the global efforts for digital health and scale up digital solutions with use of cutting-edge technologies...
ART Fertility Clinics Collaborates With NDTV To Tackle Infertility Taboos
The campaign comprises the Introduction Show, the Expert Show, and the Roundtable Show, all of which will be available in both Hindi and English...
Science Behind Yoga Benefits On Overall Health
Yoga treats conditions like eating disorders and addictions as well as lifestyle diseases like diabetes, obesity, hypertension, and cardiovascular con...
Agribid Partners With Mahadevasth Tech For Mental Health Awareness Among Farmers
Mental health issues have compounding effects of the following: crop failure; indebtedness; lack of social support; frequent disruptions in income; na...
Storytelling Established Itself As Mental Health Healer: Sudhanshu Rai
Various research show that storytelling proves to be a psychological treatment for various disorders and to improve cognitive health...
Health Ministry Issues Revised Guidelines In Wake Of Rising Covid Cases
Union Health and Family Welfare Ministry has written to the state governments of Maharashtra, Gujarat, Telangana, Tamil Nadu, Kerala and Karnataka to ...