TAC Raises Rs 100 Crore In Series A Round Led By Sixth Sense Ventures

The funds raised will be used to expand offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around Ayurveda and TAC in the ecosystem

TAC (The Ayurveda Co), one of first and fastest-growing D2C omnichannel Ayurvedic lifestyle brand, has raised Rs 100 crore in its series A funding round from India's largest consumer VC fund, Sixth Sense Ventures.

The funds raised will be used to expand offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around Ayurveda and TAC in the ecosystem. TAC plans to integrate and automate Dosha Consultation-based personalised skin, hair and wellness routines.

The company positions itself as Bharat Ka Ayurveda for the young and restless, popular amongst customers for its bestselling Kumkumadi, Eladi and Methi ranges. The brand has shown unprecedented growth over the past 10 months, growing over 300 per cent, driven by portfolio of 100 unique SKUs with strong omni-channel distributor network across 20+ EBOs, 5,000+ retail touchpoints and online channels. TAC has recently forayed into global markets, starting with MEA region with its Dubai launch.

Shreedha Singh, Co-founder and CEO of TAC, "This series A funding is a significant milestone for TAC and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially millennials and gen Z to make Ayurveda mainstream. We are very excited to have Sixth Sense Ventures onboard, with their expertise in the consumer space, TAC is poised to be the Most Loved Ayurveda brand in the years ahead."

Nikhil Vora, Founder and CEO og Sixth Sense Ventures said, “Though there is a huge clutter of digital-first BPC brands, only a handful have been able to get shelf space in the offline world, where ~90 per cent of the market still resides. Having moved offline early, establishing distribution across offline retail formats and geographies, TAC is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand. Furthermore, with rapid evolution of consumer preferences towards natural, and now Ayurveda-driven, TAC is addressing this with affordable pricing and accessibility across all TGs.”