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Swedish-Indian Startup Näck Launches With Vegan Products

Näck aims to simplify the modern wellness movement with healthy products and conversations and make the complex world of supplements easy to understand, access and benefit from.

Swedish-Indian startup Näck announces the launch of its health and wellness digital platform with a lineup of 2 plant-based products, Immunity Boost which is formulated with Natural Astaxanthin and a 100% vegan Plant Protein Powder. Both products are formulated in Sweden, and manufactured in India. In addition to these products, the wellness platform will also facilitate services to encourage self-care in its truest sense by offering the opportunity to book sessions with mental health experts, certified fitness trainers and nutritionists.

Näck aims to simplify the modern wellness movement with healthy products and conversations and make the complex world of supplements easy to understand, access and benefit from. On their place in the industry, Co-Founder and Co-CEO, Malin Petersson said “I think we all deserve products we can rely on, but in an industry filled with magic pills, false claims and made up labels, – trust is a scarcity. Näck is a Swedish word that translates to “Naked”, and that is what our entire foundation is built on - transparency and honesty in all aspects of our business. We deliver high quality products, based on science, using methods we're proud to reveal. Moreover, our products are designed to be seen. Supplements are of no use if they are forgotten in your kitchen cabinet.

Therefore, Näck is designed by keeping a neat, minimalistic and modern appeal in mind. A burst of goodness you can keep in the open.”

The Immunity Boost is formulated with Natural Astaxanthin, the most powerful antioxidant known to science. It is sourced from microalgae cultivated in Sweden by AstaReal. Various clinical studies have found that when compared with Vitamin C and Vitamin E, Astaxanthin has been shown to be 550X to 6000X more potent.

Astaxanthin has been known to strengthen immune response, enhance antibody production, as well as improve the texture of the skin, boost muscle endurance and also help combat eye fatigue. In addition, the Immunity Boost by Näck, makes use of soft gel made from starch instead of bovine gelatine, making it a 100% vegan capsule.

The second offering, Plant Protein Powder, combines protein from yellow peas and rice to make a complete essential amino acid profile that is superior to any single plant protein source. The formulation is also free from gluten, lactose, sugar, soy, GMO, fillers, and preservatives. Näck wants to revolutionize the way people approach protein powders with their Plant Protein. Its unflavoured formula makes it ideal for adding to any food or beverage without interfering with the taste.

Näck believes in using business as a force for good. By taking conscious steps to limit their environmental impact, they want to make positive contributions to society. Näck also aims to spread awareness and facilitate easy access to mental health support. For every product sold, they donate INR 10 to Delhi-based mental health organisation Manas Foundation to support the cause of destigmatizing mental health issues among the Indian youth.


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