Indian Period Panty Market Likely To Reach $13 Mn By 2025: Report
Increasing awareness about female health and hygiene along with the demand for cost effective feminine hygiene products drives growth of the market in this country
Menstrual underwear, also known as "period panties," is one of the more cutting-edge sanitary products available in the market today. HealthFab highlights significant trends and growth factor for the Indian period panty market. It has anticipated that the market is to reach USD 13 million by 2025, growing at a CAGR of 21 per cent.
Increasing awareness about female health and hygiene along with the demand for cost effective feminine hygiene products drives growth of the market in this country. Also the rising demand for period panties from increasing working women professional population in the country has further driven growth of the market.
HealthFab further indicated that because of better product quality and greater product knowledge, the usage of reusable sanitary protection products has significantly increased over the last 6–8 years. Government programmes are also helping to raise awareness of period care products. As a result, women are rapidly adopting new period care products, which is predicted to boost the market for period panties overall growth in the years to come.
Besides, reusable period panty demand is increasing as a result of consumer product knowledge through social media channels and user comfort after a single usage.
“There are various growth boosters for this market. The fabric used to make period panties is ratherhighly absorbent. Due to this fabric's capacity for high levels of comfort, a notable increase in its demand is being seen in many regions of the world. This reason is driving up period pants sales and thereby the global market. Also, antimicrobial qualities can be found in period panties. Similarly, this product's design helps in preventing stains. In addition to this, the product's stain-resistance contributes to its higher acceptance. Additionally, a rise in the global population's propensity for keeping their personal hygiene and wellness is driving up demand for period panties,” said Kiriti Acharjee, co-founder, HealthFab.
HealthFab also pointed that the majority of well-known brands of reusable underwear are already available on tech-driven marketplaces and websites. Potential customers are those using commercially manufactured products in e-commerce transactions. The current projected total user base is 5 crore when all the factors are taken into account. In addition, urban areas currently account for 75 per cent of demand, with rural areas accounting for the remaining 25 per cent.
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