Hamdard launches Hamdard Bonanza App to promote Unani amongst AYUSH Practitioners
The event also lauded the hard work of its devoted employees from sales, marketing and support functions for executing the Hamdard Bonanza and ensuring quality service to the consumers at all times.
Photo Credit : Hamdard,
In line with the initiative of AYUSH Ministry, Govt of India and to promote and popularize AYUSH system of alternative medicine, especially Unani, Hamdard Laboratories (India), an over 100 years old Unani and FMCG Company, has introduced a unique Customer Loyalty Program- Hamdard Bonanza for practitioners and channel partners.
This year the theme of Hamdard Bonanza event was to promote active participation, make Unani profitable and popularize it to every nook and corner of the country along with the digital campaign #BeTheUnaniChampion for all its consumers, Unani & Ayurvedic practitioners and channel partners.
Now, adopting new-age technology, Hamdard Bonanza 2019-20 has been launched today through a mobile application (HB-App) to bring in speed, efficiency, accuracy and transparency in the entire process right from enrollment to redemption of gifts that would be offered through Electronic Gift Vouchers (EGVs). Through the HB- App, the aim is to popularize and promote Unani in the digital landscape reaching as many practitioners & traders as possible.
Hamdard Bonanza is an innovative customer loyalty programme launched in 2014 for Unani practitioners & retailers to encourage & propagate Unani amongst young practitioners. At the event, Hamdard recognized and awarded 55 winners across the country under seven different categories through a lucky draw that included the Bumper prize as well for its past Bonanza Scheme.
The event also lauded the hard work of its devoted employees from sales, marketing and support functions for executing the Hamdard Bonanza and ensuring quality service to the consumers at all times. Such initiatives not only help in generating cognizance or rewarding the Unani practitioners but also bring them together under one roof treating them as a part of the Hamdard family. In the same spirit, the organization launched the Hamdard Bonanza Scheme 2019-20 at the event.
Mansoor Ali, Chief Sales & Marketing Officer, Hamdard Laboratories (India) said, “Hamdard Bonanza program was initiated in the year 2014 with an effort to appreciate the loyalty of our Unani practitioners and motivate the young doctors to practise and promote this heritage system of medicines. Unani is recognized by WHO and pivots around a very scientific approach, emphasizing holistic wellness of the body, mind & soul. We are extremely grateful to the hakims, vaids, doctors and our channel partners for their overwhelming response making Hamdard Bonanza a grand success. Hamdard occupies a huge element of trust and lineage in people’s minds, and it is in continuation with this legacy that we have launched these initiatives acknowledging the wide positive impact that has been brought in, whilst propagating the Unani system and supporting the government in their endeavour towards a Healthy India. The use of technology to build loyalty in trade is now the way forward.”
Around The World
Yes, you are using these mechanisms almost each day. Yes, you are unaware of their usage. Yes, you should now become aware of them. ...
The moral of the story is that the fear is not more than six inches deep. If we could find a way to look within ourselves, it is not more than two inc...
Have you ever wondered what kind of a parent are you? Let's find out!...
Sartre’s existentialism encourages people to acknowledge their freedom, cherish it and make the best use of it!...
On this World Mental Health Day, take some positive steps towards your mental health and reset your mind for the better, using these tips!...