Advertisement

ABC Of Venturing Into Organic Industry

India’s progress in the organic sector has been remarkable in the last couple of years. With Indian organic industry anticipated to grow at a CAGR of over 25 per cent in the next three years, there is tremendous scope and opportunity to venture into this sector.

Among the segments under the personal care industry, natural personal care products held maximum share in the market. However, with increased health consciousness among the consumers, organic products are witnessing the fastest growth and are the reason behind the growth of the organic personal care industry in India. Further to this, increased awareness of the harmful effects of synthetic ingredients, chemicals like sulphates, parabens, fragrances, etc., has also been fueling the growth in the market. 

The younger generation is getting influenced by the global beauty trends which are moving towards organic and hence India has a lot of potential in growing in this segment.

Here are a few things for budding entrepreneurs to keep in mind while venturing into the organic industry.

  • Always work with reputed vendors, for sourcing the ingredients

Ingredients that go into the making of products are of utmost importance. It is of paramount importance to scrutinize the quality standards of the vendor and ingredients. Always go to reputed vendors who have globally verified certification for the ingredients. A transparent and stringent communication channel has to be maintained between you and your vendor. Always do detailed market research on vendors and go for the best ones; do not compromise on the quality as ingredients form the base of your product.

  • Organic Certification is a must

Whichever vertical of organic industry you are venturing into globally verified certification is mandatory to add credibility and authenticity to your brand. Certification for the ingredients, manufacturing process and final products are very important. They are the building blocks for your brand. A well-informed consumer checks for these details and give paramount importance to authenticity. This certification will help you build brand value amongst your target audience i.e. consumers, retailers & wholesalers, financial stakeholders and government. It will also help in giving factual support to your brand’s messaging.

  • Don’t compromise on the quality of products

The quality of your product always wins the game regardless of the competition in the market. Product quality helps build trust and referral selling among your target audience. All the parameters of the product, quantity, effectiveness, fragrance, shelf-life etc. should be tested thoroughly before introducing them to the market. 

  • Packaging speaks louder than words

People care about the aesthetics of the brand. Today the market is cluttered with national as well as international brands; hence it is important to make your brand speak the loudest. Invest in building a thoughtful and detailed visual description of your brand. Explore what best resonates with your business goal in all these visual aspects; all should speak one language- Vision of your brand. Attractive and convenient packaging is an opportunity to ‘awe’ your customers. 

  • Majority of consumers can’t differentiate Organic vs. the rest of the green products, so the brand needs to do a lot of talking

There exists a major knowledge gap when it comes to the awareness about Organic products and other green products like herbal, natural and ayurvedic. Thus, it is required to create awareness while building a niche identity for your brand. The brand should not only focus on talking about the product but also talk consistently about the benefits of using organic products and how it’s different from the rest of the green products. 


Tags assigned to this article:
organic food organic harvest industry organic entrepreneur

Advertisement

Around The World

Recent

10 Tips to alleviate your Child’s mental stress placed by Covid-19 pandemic

By following these tips parents and caretakers can alleviate their child’s mental stress placed by the current pandemic....

10 Tips To Alleviate Your Child’s Mental Stress Placed By Covid-19 Pandemic

Witnessing quarantine or work from home of parents or children themselves have short as well as long-term effects on behavior and personality. ...

Healing your relationship to your Ego: Do not kill your Ego; Heal it Instead

I have no time to battle ego and small minds. In many religious plus spiritual traditions, the ego is considered to be the part of us that is false, s...

Sustainable Sanitation To Pave The Road Towards A Cleaner And Healthier India

To meet the basic requirements for a sustainable sanitation system, communities need support to have toilets in a safe and accessible setting with acc...

How Food Fortification can be an added supplement to combat Nutritional Deficiencies

Food fortification can help in addressing micronutrient deficiencies, improving health and productivity outcomes. ...

In conversation with Sonia Arora Sood and Priyanka Wadhera, Co-Founders, EatLuvNPray.

For situations when someone is experiencing symptoms of a mental health crisis, there is another kind of listening that is the most effective: empathe...


Quick Connect With BW Wellness

Subscribe Our Newsletter